You might only have a split second to attract the attention of potential customers passing by a window display with a real WOW FACTOR ! A professionally dressed window could well pay for itself in most instances with just one additional incremental sale as a result of a customer being drawn to it !
"YOUR DISPLAYS HAVE ALWAYS BEEN AND STILL ARE AMAZING ! BOUND TO INCREASE SALES AND PROFITS FOR ANY RETAILER, V.M. AT IT'S BEST" (Heidi Mason, former MYER colleague.).